Local. Roast-to-order.
DAMN GOOD coffee.

it’s a bold statement, but It’s what we do.


Viking Coffee Co is a small batch, roast-to-order coffee roaster based locally in Traverse City, MI. We operate a nationwide e-commerce business and partner with local businesses to provide damn good wholesale coffee on demand.


In Northern Michigan, local means something more. People from around the world come here to not only for the beauty of Lake Michigan but to experience a thriving, local community that prides itself on showcasing the best our area has to offer. And our coffee is no exception.

We are passionate about supporting our local community and sharing our “damn good coffee” with as many people as possible. By partnering with a local coffee wholesale supplier like Viking Coffee Co, not only are you providing your customers and clients with a top quality product — you are adding value to your customer’s experience by showcasing your business’ support of your local community.

Northern Michigan is our home. We want to partner with you to put our best foot forward, starting with everyone’s cup of coffee.



FRESH OFF THE ROASTER COFFEE - No one likes stale, vacuum sealed coffee. We roast each batch of coffee to order and our wholesale coffee is no exception! Freshly roasted coffee is the easiest way to show your customers and clients that you care about quality.

GOODBYE SUPPLY CHAIN WOES - You know as well as anyone, running out of coffee is nothing short of a disaster. Being located directly in Traverse City allows us to work with your rapidly changing needs, cutting out complicated and unreliable supply chain.

MEANINGFUL RELATIONSHIPS - Traverse City is our home. We worked for years to make our dream of moving to Northern Michigan a reality. We love surrounding ourselves with hardworking and passionate individuals like you. We care about building long-lasting, impactful relationships because when we work together, we elevate our community together!

CUSTOMIZABLE VARIETY - We do not have order minimums! You need 2 pounds? You got it. You need 90 pounds and want 10 retail bags to stock your shelves? No problem. Whether it’s dark, medium, light or decaf, we’ve got you covered.

ready to step up your coffee game? Get in touch with us today