In discomfort we trust...

This moto has been a staple mindset at Viking Coffee and in our lives in general. 

No one ever accomplished anything great by being comfortable in everything they do... There is always great discomfort, stress, and challenges. 

Any goal, dream, or vision is accompanied by the things mentioned above.

Want to build more confidence. Do more hard stuff.

The more challenges you overcome and do the more confidence you'll gain.

The more challenges you overcome the more skills you'll acquire.

The more challenges you overcome the more knowledge you gain.

Does this mean you can't enjoy some comfort, life, and all the great things has to offer. Absolutely not.

Taking time to enjoy life, enjoy a vacation, enjoy some time at home doing nothing or enjoying places near you should recharge you and get you excited to go back out into discomfort again to get better so you can enjoy and experience more great things!

That was the idea behind these mugs!

Just a little reminder each morning while you enjoy your coffee to get out there and be great.

To seek discomfort. 

Maybe it's approaching a potential client you think you have no business working with.

Maybe it's speaking up in a meeting sharing your thoughts on a project that no one else is saying.

Maybe it's getting into something new.

Maybe it's putting in the extra hours when you don't want to to keep a project on schedule.

Whatever it is... Find a way to get better, bring value, and move your life forward. 

We've got more of these mugs coming for the Holidays.
More details on a release date will be coming in the following weeks!

I appreciate you.
Evan

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