Our Mission
viking coffee - our purpose
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OUR STORY
In 2016, our founder Evan Armstrong, was in grad school at Bowling Green State University. As a strength & conditioning coach working extremely early mornings and long weekends, he found himself needing a way to get quality coffee on a grad-student-friendly budget. He got himself some green coffee beans online and roasted them in a cast iron skillet. Through lots of trial & error, Evan eventually got a drinkable product and began selling bags to family and friends.
They thought it was pretty damn good. And so Viking Coffee Co was born. Since then, Viking Coffee Co. has found a home in Traverse City, MI and ships coffee all over the world (seriously - shout out to our friends in Canada, Puerto Rico, & Norway)!
Who we arE
We are Evan and Marissa Armstrong. We are a multi-talented team of 2. Roasting, fulfillment, email, content, design — we do it all.
We are lifelong learners. We’re doers. We aren’t afraid to try new things. We aren’t afraid to fail. We believe in the process. We believe in teamwork. We believe in each other. We believe in a culture of respect. We believe in community and raising others up. We’ve got fears, worries, dreams, and goals. We set out to enjoy every day.
We’re proud Americans 🇺🇸
We’re proud that this brand. We’re proud of the work we do together. We love the great customers who keep coming back to support us and keep spreading the message. Without them, we definitely wouldn’t be able to do what we love: make DAMN GOOD COFFEE.
You can read our Core Values here! If you want to buy coffee and support us, you can click here.